Case Study

The Olympic Games

Five Olympic Games since 2014. From Sochi to Los Angeles — a decade of ticketing delivery at the highest level of international sport.

2014
Sochi
Winter Olympics
2016
Rio
Summer Olympics
2024
Paris
Summer Olympics
2026
Milano Cortina
Winter Olympics
2028
Los Angeles
Summer Olympics
01 — Sochi 2014 Winter Olympics

One of the largest ticketing programmes in Winter Games history. Over one million tickets sold, plus 770,000 distributed for the first-ever Olympic Park at a Winter Games. 88 participating nations across 98 medal events, spanning two venue clusters: the coastal Sochi Olympic Park and the mountain venues at Krasnaya Polyana. Ticket prices started at RUB 500 (approximately USD 17), with over 40% of all tickets priced under RUB 3,000 (about USD 99). Fan-to-fan resale marketplace included.

1M+
Tickets sold
770K
Olympic Park tickets distributed
88
Participating nations (record)
02 — Rio 2016 Summer Olympics

Appointed as ticketing provider, September 2014. 7.5 million tickets available across the programme, with 3.8 million priced at BRL 70 or less. Multi-venue operation across Rio de Janeiro. Emerging market complexity — local payment methods, variable connectivity, and distinct security requirements.

7.5M
Tickets available
3.8M
Affordable tickets (≤BRL 70)
03 — Paris 2024 Summer Olympics

The largest ticketing operation in Olympic history. Via France Billet, CTS Eventim's French subsidiary. Multiple sales phases: lottery allocation, general sales, last-minute availability, and resale. Queue management handling millions of concurrent users across venues from the Stade de France to Tahiti.

9.5M+
Tickets sold (Olympics)
12.1M+
Including Paralympics
10M+
Registrations processed
04 — Milano Cortina 2026 Winter Olympics

Four host cities across Northern Italy. Twelve competition venues. CTS Eventim delivered ticketing services for the Winter Olympic and Paralympic Games, with PalaItalia Santa Giulia — Eventim's own arena — hosting ice hockey and para ice hockey.

1.3M
Tickets
€100M+
Revenue
150
Countries
05 — LA28 Summer OlympicsIn Progress

The fifth Olympic Games for CTS Eventim since 2014. Registration, ballot, queue management, stakeholder distribution, and integrated resale for the Los Angeles 2028 Olympic and Paralympic Games. Appointed February 2024.

2028
Los Angeles
5th
Olympic Games for CTS Eventim
Statistics from publicly available sources including CTS Eventim corporate press releases, ege.co, and Wikipedia.
Paris 2024. 9.5 million tickets. The largest and first fully digital Olympic Games — delivered on EVENTIM.PASS.
Motorsport

Gran Premio d'Italia

Monza. One of the oldest and most prestigious races on the Formula 1 calendar.
118,865
Circuit capacity
Since 1950
On the F1 calendar
Multi-Day
Event format
TicketOne, CTS Eventim's Italian subsidiary, is the official ticketing provider for the Italian Grand Prix at the Autodromo Nazionale Monza. Complex multi-zone access management across a 118,000+ capacity circuit, multi-day event logistics, and global demand for one of motorsport's most iconic venues.
Football

Borussia Dortmund

The highest average attendance of any football club in the world.
81,365
Stadium capacity
#1
Attendance worldwide
24,454
Yellow Wall standing
Signal Iduna Park — Germany's largest stadium. 81,365 capacity including the famous Yellow Wall: 24,454 standing, the largest single terrace in European football. Eventim powers matchday ticketing for one of the world's most passionately supported clubs. Season tickets, European nights, cup matches — year-round demand at the highest level.
81,365 seats. The loudest stadium in Europe.
Football

German Professional Football

More Bundesliga and 2. Bundesliga clubs than any other ticketing provider.
15+
Professional clubs
1st & 2nd
Bundesliga divisions
3
Countries (DE, AT, CH)
CTS Eventim is the ticketing platform for more than 15 professional football clubs across Germany, Austria, and Switzerland — including Borussia Dortmund, Borussia Mönchengladbach, SV Werder Bremen, 1. FC Köln, Hertha BSC, Hamburger SV, FC St. Pauli, Holstein Kiel, FSV Mainz 05, 1. FC Heidenheim, Hannover 96, VfL Bochum, FC Red Bull Salzburg, and FC Lugano. Ticketing, CRM, merchandising, and club management from a single platform.
Handball

EHF European Championship 2024

The first handball event in history to exceed one million spectators.
1,008,660
Total attendance
53,586
Record opening match
6
Host cities
65
Matches
Six host cities across Germany. 65 matches. A world-record opening match of 53,586 spectators at Merkur Spiel-Arena Düsseldorf. Multi-venue tournament ticketing across Germany — from 54,000-capacity football stadiums to 19,000-seat arenas. The total attendance of 1,008,660 set a new benchmark for the sport.
Tennis

Internazionali BNL d'Italia

One of the most prestigious clay-court events in world tennis. ATP Masters 1000 & WTA 1000.
10,400
Stadio Centrale capacity
Since 1930
Running for 95+ years
€8.2M
Prize money
21
Clay courts at Foro Italico
Foro Italico, Rome. One of only nine ATP Masters 1000 events and a WTA 1000 — the highest tier of combined professional tennis outside the Grand Slams. TicketOne, CTS Eventim's Italian subsidiary, handles all primary ticketing across the multi-week tournament. Four stadium courts including the 10,400-seat Stadio Centrale, rebuilt in 2010. Annual fixture since 1930.
Festivals

Glastonbury Festival

The world's largest greenfield music and performing arts festival.
210,000
Capacity
35 min
Sell-out time (2025)
Since 1970
Running for 55+ years
210,000 capacity. 1,500 acres. Sells out in minutes. See Tickets — part of the CTS Eventim group since 2024 — is the exclusive ticketing provider for Glastonbury. Registration-based allocation with photo ID matching to prevent scalping. In 2025, 150,000 tickets sold out in 35 minutes.
Sold out in 35 minutes.
Venues

PalaItalia Santa Giulia

Italy's largest purpose-built indoor arena. Built and operated by CTS Eventim.
16,000
Capacity
€240M+
Investment
2026
Opened
16,000 capacity. Designed by David Chipperfield Architects and Arup. Opened January 2026 and immediately hosted ice hockey and para ice hockey at the Milano Cortina 2026 Winter Olympics. Now a year-round entertainment destination — concerts, sport, and live events. From ground-up development to Olympic venue to permanent operation.
Trusted by leading organisers, venues & federations
Sochi 2014 Rio 2016 Paris 2024 Milano Cortina 2026 LA28 Gran Premio d'Italia Internazionali BNL d'Italia Borussia Dortmund Hamburger SV SV Werder Bremen 1. FC Köln Hertha BSC Borussia Mönchengladbach ALBA BERLIN EHF EURO DHB Kölner Haie SC Magdeburg SG Flensburg-Handewitt Hurricane Festival LANXESS arena
Borussia Dortmund
Borussia Mönchengladbach
Hamburger SV
1. FC Köln
Hertha BSC
FC St. Pauli
FSV Mainz 05
1. FC Nürnberg
1. FC Heidenheim
Hannover 96
Holstein Kiel
SC Paderborn 07
Eintracht Braunschweig
1. FC Magdeburg
SV Werder Bremen
VfL Bochum
FC Red Bull Salzburg
FC Luzern
ALBA BERLIN
MHP Riesen Ludwigsburg
Gießen 46ers
SC Magdeburg
SG Flensburg-Handewitt
MT Melsungen
FRISCH AUF! Göppingen
Kölner Haie
Nürnberg Ice Tigers
EC Red Bull Salzburg
ERC Ingolstadt
Düsseldorfer EG
SC Bern
DHB
DBB
DEB
Hurricane Festival
Southside Festival
Highfield Festival
Deichbrand Festival
Mera Luna
LANXESS arena
BOSS OPEN
ISTAF
LA28
Milano Cortina 2026

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