1.5 million registrations in the first 24 hours. By the time the registration window closed, over 12 million people had signed up — not page views, not impressions, but verified individuals expressing intent to buy tickets to the LA 2028 Games.
What this number means
Registration is the highest-intent signal a fan can send. It's providing personal details, agreeing to terms, and actively joining a queue for the chance to purchase. When 12 million people do that, it tells you something no survey ever could.
The oversubscription ratio — registrations to available tickets — is among the highest ever recorded for a Summer Games. This demand signal drives every operational decision that follows: how many sales phases, what allocation mechanics, how to manage queue volumes that spike into the millions within minutes.
The timeline
Registration opened on January 14, 2026 and closed on March 18. Time slot notifications went out from March 31. The LA & OKC locals presale ran April 2–6. The first ticket draw — Drop 1 — opened April 9 and ran through April 19. Each phase structured to manage demand in controlled tranches.
The Visa presale — offering priority access to Visa cardholders — channelled the first wave into a structured sales window. When your presale generates demand that would overwhelm most events' general on-sales, the programme is operating at a different scale entirely.
Platform at scale
Processing 12 million registrations involves identity verification, duplicate detection, bot mitigation, geographic validation, and consent management across multiple jurisdictions. The data quality pipeline runs continuously — scrubbing fraudulent registrations, flagging coordinated bot activity, and ensuring allocation is fair.
Get it wrong — let bots through, miss duplicates, fail under load — and every subsequent phase inherits the problem. Get it right, and you have a clean demand pool that makes every downstream operation more efficient and more fair.